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MAKE YOURSELF AS COMFORTABLE AS POSSIBLE: A PROXEMICS APPROACH FOR PASSENGER COMFORT OF ONLINE MOTORCYCLE RIDE-HAILING (OJOL)
Yanuar Herlambang, Terbit Setya Pambudi

Product Design Department, School of Creative Industries,
Telkom University, Bandung


Abstract

Motorcycle ride-hailing service (Ojek Online also known as Ojol) that using phone / mobile application as the public transport of two-wheeled taxi, currently a popular public transport used by the general public, Ojol Services in addition to having some advantages such as the speed of road access in urban areas, high cruising range, and economical, but on the other hand there are things that are basically out of the ordinary situation, that will affect to the comfort of passengers, both from the psychological and physical side. The phenomenon of distance and sitting position between the driver and passengers that are very close was the attention of the author, that condition becomes one of the research questions to know what factors which makes passengers feel the condition is still reasonable although the distance privacy and the position has entered into an intimate distance and how to make that situation more comfortable by develop some product design. In this study data collection is planned using literature study method, observation, interview and questionnaire so as to get data such as complaints from users psychologically or the perception of passengers by using proxemics approach related to passenger seating position and other findings that can be considered in improving the comfortable of Ojol service users. The result, distance and sitting position will create a condition that is uncomfortable for the passengers, and tend to try to create space or physical distance apart, psychology suggestions in various ways, or positions in order to get a little comfort, there is a consensus about the prevalence where that “out of the ordinary” is still considered reasonable, temporary, always in a supervised state by the public, professionalism expectation, and various other psychology suggestions.

Keywords: comfort, motorcycle, ojek online, passenger, perception, product design, proxemics

Topic: Design

Link: https://ifory.id/abstract/U4cpmKHEe7jh

Conference: Bandung Creative Movement (BCM 2019)

Plain Format | Corresponding Author (Yanuar Herlambang)

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