The Investigation of Brand Preference towards The Purchase Intention for Female Consumer through E-Commerce
Budi Prasetiyo(a*), Ratih Hurriyati (b), Heny Hendrayati (b)
Universitas Pendidikan Indonesia
Abstract
Keywords: Brand Preference, Purchase Intention, E-Commerce, Conversion rate
Topic: Marketing Management
Link: https://ifory.id/abstract/U6EHnPKqCFvY
Conference: The 4th Global Conference on Business, Management and Entrepreneurship (GCBME 2019)
Featured Events
Embed Logo
If your conference is listed in our system, please put our logo somewhere in your website. Simply copy-paste the HTML code below to your website (ask your web admin):
<a target="_blank" href="https://ifory.id"><img src="https://ifory.id/ifory.png" title="Ifory - Indonesia Conference Directory" width="150" height="" border="0"></a>
Site Stats