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Halal Tourism Destination in Indonesians Moeslem Perscpective
Muhammad Fakhri (a*), Nurdin Sobari (b)

a) Magister Management, University of Indonesia, Jalan Salemba 3, RW.5, Kenari, Kec. Senen, Kota Jakarta Pusat, Daerah Khusus Ibukota Jakarta 10430
*muhammad.fakhri82[at]ui.ac.id
b) Department of Economics and Business, Universitas Indonesia Fakultas Ekonomi, Depok, West Java, Indonesia


Abstract

Indonesia makes opportunities to meet their needs and desires also increase. One of his needs will be to visit tourist destinations. Indonesia is the number 1 halal tourist destination in Indonesia. There are ten leading destinations namely Lombok, Aceh, Jakarta, West Sumatra, Yogyakarta, West Java, Riau Islands, Malang, Central Java and Makassar. This large Muslim population has made the potential of halal tourism a good prospect for continued development. Especially the excellence of attractions such as beaches, culture, to basic infrastructure. The government as the owner and manager of the tourism needs to strive to improve the quality of halal tourist destinations both from the availability of halal food and drinks, the social environment in accordance with Islamic rules, halal facilities, local residents and employees who understand the concept of halal, information, and halal clothes. This study aims to determine the effect of halal tourism destinations on perceived value, destination satisfaction, and destination trust in creating destination image and destination satisfaction. The perspective of this study is from the perspective of local Muslim tourists. The model framework in this study was conducted by the Structural Equation Model (SEM) method with a sample size of 250 respondents who visited the halal tourist destination.

Keywords: Halal Tourism Destination; Muslim Tourist; Trust; Satisfaction; Loyalty; Destination Image

Topic: Marketing

Link: https://ifory.id/abstract/U6xWPg4bLA38

Conference: The 3rd International Seminar of Contemporary Research on Business and Management (ISCRBM 2019)

Plain Format | Corresponding Author (Muhammad Fakhri)

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