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Conversational implicature is the inference by assuming that speaker and addressee knows and accepts the communicational norms (maxims). The study attempts to explore the students awareness of conversational implicature and the reasons. The subjects of the study are the students of different Academic Year, English Department of Faculty of Language and Arts, State University of Medan. The study will be conducted by applying qualitative descriptive design. The technique of elicitation will be applied to find out the students awareness of conversational implicature and a retrospective interview will be used to know the reason of students awareness of conversational implicature. Results of the study show that most students were aware enough of conversational implicature which proposed by Grices cooperative principlein conversational implicature. It can be inferred that the students tried to answer the questions with relevant answer with the reasons. Thus, students at university level Students at the university level, especially English Department are expected to be aware and understand the conversational implicature. Students awareness of conversational implicature is expected to be useful as of the process of gaining content knowledge, intention, not only in academic subjects, but also in daily life.