Development of Promotional Media, Redesigning Product Packaging, and Improving Services Process of MSMEs Bakmie Pulau Seribu
Abdel Renzy Lubis (a), Sisdjiatmo Kusumosuwidho Widhaningrat (b)
a) Faculty of Economics and Business, Universitas Indonesia
Jalan Salemba Raya 4, Jakarta 10430, Indonesia
b) Faculty of Economics and Business, Universitas Indonesia
Jalan Salemba Raya 4, Jakarta 10430, Indonesia
Abstract
Keywords: MSMEs; Business coaching; Promotional media; Redesign packaging; Service process
Topic: Marketing
Link: https://ifory.id/abstract/UyCDnvtJgPcb
Conference: The 3rd International Seminar of Contemporary Research on Business and Management (ISCRBM 2019)
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