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Development of Promotional Media, Redesigning Product Packaging, and Improving Services Process of MSMEs Bakmie Pulau Seribu
Abdel Renzy Lubis (a), Sisdjiatmo Kusumosuwidho Widhaningrat (b)

a) Faculty of Economics and Business, Universitas Indonesia
Jalan Salemba Raya 4, Jakarta 10430, Indonesia
b) Faculty of Economics and Business, Universitas Indonesia
Jalan Salemba Raya 4, Jakarta 10430, Indonesia


The increasing number of MSMEs (Micro, Small and Medium Enterprises) in Indonesia has made a positive contribution to the economy of Indonesia, but there are still many MSMEs that have not managed their businesses well especially micro businesses. Bakmie Pulau Seribu is a MSMEs that is classified as a micro business. Bakmie Pulau Seribu is a food kiosk that sells halal noodles, located in Menteng Square in the city of Jakarta, Indonesia. Qualitative research is carried out by survey methods and business coaching, to map the conditions and problems of MSMEs, then to be resolved by taking corrective actions and implementing them as improvement solutions. The results show that MSMEs do not have attractive promotional media and packaging designs to promote their business. In addition, the service process from MSMEs is also not effective yet. So the solution is to develop promotional media, redesign packaging and improving service processes to support MSME business activities. The results of the solutions implementation show an increase of gross profit within a month. This study aims to help Bakmie Pulau Seribu in managing their promotional activities and service processes by developing promotional media, redesigning the packaging and improving the MSME service process.

Keywords: MSMEs; Business coaching; Promotional media; Redesign packaging; Service process

Topic: Marketing


Conference: The 3rd International Seminar of Contemporary Research on Business and Management (ISCRBM 2019)

Plain Format | Corresponding Author (Abdel Renzy Lubis)

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