Is It Male or Female? Exploring Brand Association and Personification of a Tourism Destination
Usep Suhud, Ernita Maulida, Tarma
Universitas Negeri Jakarta
Abstract
Keywords: Lasem, brand association, brand personification, projective technique, tourism destination, travel constraint, travel motivation
Topic: Marketing Management
Link: https://ifory.id/abstract/VMeRp4PE8yAL
Conference: The 4th Global Conference on Business, Management and Entrepreneurship (GCBME 2019)
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