Indonesia Conference Directory

Only about 10% of all small business in Indonesia have been halal certified. This study aims to understand the factors that can push their intention to conduct halal certification. Of the 30 respondents who have not had a halal certificate yet, this study found that halal awareness, halal knowledge, and challenges do not affect intention. The business actors have already known the existence and procedure of halal certification, but the awareness and knowledge do not guarantee business to conduct halal certification directly. Challenges also do not become a barrier of halal certification. Meanwhile, acceptance of halal certification and motivation from both internal and external encourage the intention of halal certification. Acceptance, desire to have standardized production, encouragement from government, and consumer expectations of halal products drive the intention of halal certification. The implication of this study is the importance of real encouragement and assistance to motivate business to obtain halal certification of their products.