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t has been argued that socialization tactics would create high commitment, which in turn would enhance productivity and reduce turnover. Therefore, organizations of various sizes and types are willing to invest in organizational policies and practices that can encourage employees commitment. Start-up companies become the context in this study because they have received considerable attention in recent decade. Moreover, they are considered as a new driving force for economic growth in the world and including developing countries like Indonesia. This study examines influence of socialization tactics on newcomers commitment. Data were collected from 188 new employees of start-up companies around Jakarta. Consistent with previous studies, socialization tactics influence newcomer-s commitment through their POS and job embeddedness. Eventually, this study shows the importance of socialization tactics towards commitment and contributes to the development of start-up companies, particularly in the field of human resources.