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STMIK Bina Patria as the first computer academy in Magelang, prepares students to have competitive advantages and improving added value in the field of Science and Technology. Since the establishment of STMIK Bina Patria in 1999, this institution has experienced significant progress, seen from the increasing number of students and improvement of the infrastructure to support teaching and learning activities. Brochures and billboards are used for promoting the campus. But the impact is far from its expectation. Seeing these conditions, improvement is needed to intensify media promotion functions at STMIK Bina Patria. Therefore, the writer construct Augmented Reality 3D animation of STMIK Bina Patria Magelang. Augmented Reality (AR) is constructed using Multimedia Development Life Cycle (MDLC) research method consisting of Concept, Design, Material Collecting, Assembly, Testing and Distribution. Constructing begins by taking pictures, followed by designing STMIK Bina Patria building using Blender software. Unity and Vuforia Library software are used to design the Augmented Reality application. The results of this study are Augmented Reality introduction media Application of STMIK Bina Patria Magelang which can be run on an Android. By using this media, it is expected that people are more interested in studying at STMIK Bina Patria Magelang.