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Graphic books are designed to increase reader interest through the illustrations created, especially the children reader. Therefore, graphic books are considered effective for promoting moral messages for them. One of the messages is about gender equality. It is found in three Egyptian graphic books that the narrative contains gender equality. This is represented through the character of a girl who is against the injustice she received in her neighborhood. This becomes a dilemma because children, on one hand, have their own normative world, but on the other hand they are faced with social challenges in the form of gender inequality. This qualitative research analyzes the construction of gender inequality and how moral messages related to it are presented in normative forms. The results show that the graphic books present various forms of normative gender equality which are promoted by children and how adult ideology is forced into the way these values are promoted.