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The rapid development of technology has affected many changes in various sectors, including the retail sector and the fashion industry. Multichannel service is starting to shift to omnichannel. To better understand the phenomena that arise, This paper is about investigated the potential drivers of omnichannel service usage in fashion industry. This research develops a model based on object based beliefs and behavioral beliefs. In addition, innovation in fashion (fast and slow fashion) are hypothesized as moderating the effect of behavioral beliefs on omnichannel service usage behavior. Using an online survey of 200 omnichannel users, this study find that channel integration quality significantly affects perceived fluency across different channels, in the end will improve omnichannel service usage. The result also show that slow fashion enhances the effect of perceived fluency on omnichannel service usage, Whereas fast fashion weakens the effect of perceived fluency on omnichannel service usage. Furthermore, the model can be applied to fashion retailers useful insights regarding the development of future omnichannel strategies.