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Quest for Entrepreneurial Opportunity from Analytics Education (Course) Perspective
Syadza Ghitha Zahirah* and Gadang Ramantoko **

*Student at Faculty of Management and Business, Telkom University, Bandung, Indonesia, email: gsyadza[at]gmail.com
**Faculty member at Faculty of Management and Business, Telkom University, Bandung, Indonesia, email: gadangramantoko[at]gmail.com


Abstract

Learning analytics has change a lot of business perspectives and can be used by various field. This is the case where learning analytics has become one part of the special interest domain that encourages the finding of entrepreneurial opportunities. This study exemplifies the perceptions of 285 business students of Telkom University on how the implementation of big data analytics would matter. It describes the benefits of studying “data analytics” in understanding the ultimate objectives of training students to become entrepreneurs. The study uses the following variables: use of IT tools, self-regulated learning, ability to analyze data, improve skill, develop new business model, and opportunity to be new entrepreneur, as proposed by Sedkaoui (2018) and Eom (2012). The data is collected through questionnaires. The finding inhibits some important variables in feature statistics, correlations, pivot table, scatter map, and association with minimal support and minimal confidence >80%. The manifested variables take variety of distribution while those that combined with gender is distributed normally. As it shown by the results of the Pearson-s correlation, the factor loadings of the indicators show highest value with regard to the corresponding variables while still showing fairly little correlation with another variables of the construct.

Keywords: Learning analytics, entrepreneur, entrepreneurial opportunity, digital transformation

Topic: Entrepreneurship

Link: https://ifory.id/abstract/XqH9fgEaVP4w

Conference: The 3rd International Seminar of Contemporary Research on Business and Management (ISCRBM 2019)

Plain Format | Corresponding Author (Syadza Ghitha Zahirah)

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