Indonesia Conference Directory

Abstract Purpose – Banking is estimated to be one of the business sectors that will be affected by distruption in industry 4.0 era. Human resources will be replaced by Technology. Therefore, in order to survive, many banks in Indonesia specifically carry out a strategy to reduce employees. Bank Central Asia (BCA) as the largest private banking company in Indonesia does not carry out a similar strategy. On the contrary, until now the number of BCA-s employees continues growth. Market value of the company still continues to increase. Challenging conditions require leaders and employees to be changed. The slogan "Trend is your Friend" becomes the main tagline to make employees aware that change is not a burden but a culture and part of themselves. The purpose of this study was to see the effect of Transformational Leadership and Organizational Culture on Organizational Citizenship Behavior (OCB) of BCA-s employees spesifically in the Division of Electronic Operations Centers. This study also discusses the mediating role of Organizational Commitment in the relationship between Transformational Leadership and Organizational Culture on OCB. The results of this study is finding the success factor to improve employee-s OCB in order to make productivity above expectations. Design/Methodology/Approach - Measurement of data analysis using the SEM-PLS method to determine the contribution of the dimensions of Transformational Leadership and Organizational Culture to OCB and to see the impact of the intermediary variables of Organizational Commitment. Hypothesis is using quantitative data by distributing questionnaires to employees of the Electronic Operations Center Division who have been working more than one year. The Electronic Operations Center Division was chosen with the consideration of its function as a center of operational and development of technology-based services for BCA. The questionnaire was distributed to 238 permanent employees of the Electronic Operations Center Division and 155 questionnaires was received. Findings - Based on the results of data analysis using SMARTPLS 3.0 software, it is known that Transformational Leadership does not affect OCB, a strong Culture that will increase OCB employees. Indirect Impact of Culture through Organizational Commitment still has a significant positive effect on OCB. Research limitation/Implication – The research is limited to the Electronic Operations Center Division. It can illustrates the operational conditions of BCA but cannot describe the condition as a whole. It is difficult to get respondents beside needs complex procedures also because employees are spread throughout the country. Originality/Value – This research uses a complex model, which combines the influence of leadership, culture and commitment to OCB. And that is rarely done by other researchers in Indonesia.