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Public relations (PR) are nothing new to the present day global community. In fact, mankind had begun to exercise PR since the day we first decided to live together. Since then, an essential beacon of wisdom in the history of mankind was planted. The birth of the modern PR began in 1948 when the Public Relations Society of America and the Institute of Public Relations in Britain came into existence. Today, the influence of this communication field has engulfed almost all professions of global organizations. Majority of these organizations apply the public relations principles and practices into their organizational structures. This paper began with the historical backgrounds of the international PR culture, studies, and definitions. From there, the discussion penetrated deeper into the realm of Malaysian PR culture. These areas dealt with many aspects of the PR, i.e. professional ethics, social and legal contracts. These efforts are in the purpose of giving a considerable share of opinions on how understandings upon the Malaysian PR culture differ in many dimensions of definitions and practices. At the end of this paper, readers are presented with contemporary threats and challenges of the field. This concept paper dealt with the past, the present, and the future uncertainties of the PR field. Whether we are aware or not, PR today has been put to a maximum use for managing social stress in facing globalization. Yet, the forces of tolerance and brotherhood grant the country confidence in facing any challenges and threats in a near future. Indeed, the world of global PR is changing inconsiderately. Come what may, Malaysian chose to brave up a journey of her own in the field of public relations uncertainties.