Indonesia Conference Directory

This research aims at analyzing the metaphors contained in the conservation news texts. The conservation news texts in mass media are also considered as a part of linguistic phenomena. In its realization as a text, a conservation news is not only considered as a linguistic phenenenon, but also as a construction of thoughts, ideas, and conducts. The reciprocal relationship between environment and language may be studied through an ecolinguistic study. Within the scope of ecolinguistic study, a living language is used to illustrate, represent, and describe realities in both physical and sociocultural environment. In its relationship with metaphor, ecolinguistics requires an understanding or view or expressive description of meanings. This research employs a desriptive-qualitative design. The research data is in the form of various parts of conservation texts presumably contain metaphors. The research data sources are the conservation news texts taken from the mass medias pages, such as www.unnes.ac.id, Suara Merdeka, and Kompas. The research data is collected through listening to the use of language by utilizing a basic technique of tapping on the conservation news texts obtained from the mass media. Furthermore, this listening technique is equipped with a writing technique of data obtained from various parts of the conservation news texts. The data is analyzed using a determining device from the inside and outside of language. Based on the result of data analysis, the metaphors contained in the conservation news texts are found within the pillars of values and characters, arts and cultures, as well as resources and environments. This research is teoritically beneficial to add the diversity of ecolonguistic studies, especially on the analysis of metaphors contained in the conservation news texts found in the mass media. The result of this research may practically be used by the teachers or lecturers as teaching materials.