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Abstract- In developing countries, 36 countries found that only 15% of births take place without pain or mild pain, 35% of deliveries with moderate pain, 30% of births with severe pain and 20% of births accompanied by extreme pain. Massage techniques that can be done is deep back massage. The purpose of the study is to determine the effect of deep back massage on labor pain intensity reduction and the acceleration of the opening of cervix in women giving birth. The samples were 15 samples of intervention group. The method used quantitative research methods with quasy experimental design and a non-randomized pretest-posttest group design. Paired sample of pre-test and post-test in the experimental group used analysis of T test. The results showed sig. value was less than 0.05 (p = 0.000 <0.05); so that it can be stated that there is a significant difference in pain reduction intensity and the opening of cervix in the experimental group. The conclusion of this study that the method of deep back massage has an influence on the intensity of pain and opening of cervix in pregnant women, in which pregnant women who do this intervention, pain intensity will decrease and the cervical opening will quickly so the women will feel more comfortable in labor.