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Motivation to become Agropreneurs among Youths in Malaysia
Mohd Fairuz Abd Rahim (a), Kok Wai Chew (a), Ahmad Safuan Bujang (b), & Muhammad Nizam Zainuddin (a)

a) Multimedia University (MMU)
b) Malaysian Agricultural Research and Development Institute (MARDI)


Abstract

Introduction While numerous government initiatives have been directed to encourage entrepreneurship activities amongst the Malaysian youths across all the economic sectors, however, agricultural-based entrepreneurship (agropreneurship) seems to be an unfavoured choice despite its strategic economic importance. Young entrepreneurs prefer to choose sectors that are trendier and happening, such as food and beverages, technology, and services. Therefore, the motivation to become agropreneurs seems to be rather exclusive and is influenced by unknown factors. Aim of the Study The study seeks to examine the factors that influence the motivation of Malaysian young agropreneurs. Method The study employed a quantitative survey method via self-administered questionnaires. Respondents were asked questions concerning their motivations to start a business in the agriculture sector. Data were collected from a sample population consists of young agropreneurs from various states in Malaysia. Data were then analysed using Statistical Package for Social Sciences (SPSS) Version 21. Results Amongst the key motivators for the respondents to start their agro-based businesses include to pursue their dream, to elevate their socio-economic status and to challenge themselves. Conclusion This paper highlights the underlying factors that influence the motivation of becoming young agropreneurs.

Keywords: Agropreneur, motivation, youth, entrepreneurship

Topic: Entrepreneurship

Link: https://ifory.id/abstract/YaGByJpAQdjc

Conference: Conference on Managing Digital Industry, Technology, and Entrepreneurship (CoMDITE 2019)

Plain Format | Corresponding Author (Mohd Fairuz Abd Rahim)

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