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Multimedia technology has changed the way people learn and get information. Cognitive theory about multimedia learning states that information processing systems in humans consist of two channels, namely visual/ image processing channels and auditory/ verbal processing channels. Both channels have limited processing capacity. Therefore, multimedia design with learning objectives must be in accordance with the way human learning. All information in multimedia must be governed by the designers conception of how the human brain works, so that the learning process can be carried out optimally. This study aims to analyze how the application of cognitive learning multimedia learning in the cellular application Lutung Kasarung Interactive Story. The research conducted is qualitative research using the literature study method. Visual object analysis is done by visual analysis method through the stages of description, analysis, interpretation, and assessment. Research will produce conclusions about how the implemetation of multimedia learning to cognitive learning on the object of research.