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Paradox of Strategy from Personality Lens to Create Business Transformation
Heru Santosa Hadiyanto

Bina Nusantara University


The publication of research on strategic management followed by the emergence of new strategy models has not stopped for the few decades. But in its application, the various variations of the strategy model are often contradictory, paradoxical, and debatable to each other. In this conditions, often decision makers become more adhering to his personality factors such as principles, values, thoughts, or self-beliefs about what kind of strategy should be applied. Starting from this background, the research here seeks to identify and develop propositions and conceptual models between the orientation of strategies as what is often believed or selected by someone in terms of personality perspective.

Keywords: strategic flexibility, strategic consistency, personality, business transformation

Topic: Strategic Management, Entrepreneurship and Contemporary Issues


Conference: The 4th Global Conference on Business, Management and Entrepreneurship (GCBME 2019)

Plain Format | Corresponding Author (Heru Santosa Hadiyanto)

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