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The publication of research on strategic management followed by the emergence of new strategy models has not stopped for the few decades. But in its application, the various variations of the strategy model are often contradictory, paradoxical, and debatable to each other. In this conditions, often decision makers become more adhering to his personality factors such as principles, values, thoughts, or self-beliefs about what kind of strategy should be applied. Starting from this background, the research here seeks to identify and develop propositions and conceptual models between the orientation of strategies as what is often believed or selected by someone in terms of personality perspective.