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Clustering of Micro, Small and Medium Enterprises (MSMEs) using the Geographic Information System as a Strategy for Increasing Regional Economic Competitiveness in Tasikmalaya City
Syti Sarah Maesaroh, Adam Hermawan, Btari Mariska Purwaamijaya

Universitas Pendidikan Indonesia


The existence of Micro, Small and Medium Enterprises (MSMEs) plays an important and strategic role in national economic development. Tasikmalaya City is one of the regions in the East Priangan that has a rapidly developing creative economy industry. However, various problems in the development of MSMEs have become obstacles in increasing competitiveness. The variables that observed in this study are human resources, technological, managerial, institutional, promotional, and capital resources. The aim of the study is to analyze the clustering of MSME in Tasikmalaya City as an effort in developing the regional economy. This research uses quantitative descriptive method. Data was collected through an interview process using a questionnaire. Data is processed using Geographic Information System (GIS). The results showed that human resources were the most important factor in increasing the competitiveness of MSMEs, followed by managerial and techno-logical factors with a weight of 42%, 22% and 14% respectively. The competitiveness of MSMEs in Tasikmalaya City is still considered low, especially because of the lack of optimal institutional and promotional roles. Improvement of institutional roles is needed to be able to improve the level of competitiveness of MSMEs in Tasikmalaya City.

Keywords: Geographic Information System; Clustering; MSMEs

Topic: Strategic Management, Entrepreneurship and Contemporary Issues


Conference: The 4th Global Conference on Business, Management and Entrepreneurship (GCBME 2019)

Plain Format | Corresponding Author (Syti Sarah Maesaroh)

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