Technology Capability and Marketing Strategy: case studies of component industry clusters in Bandung City
Dodi Permadi1, Ratih Hurriyati2, M Adib Sultan3
UPI
Abstract
Keywords: logistics cluster, TCC, marketing strategy, lower cost, differentiation
Topic: Marketing Management
Link: https://ifory.id/abstract/ZG4fWhwBgU3d
Conference: The 4th Global Conference on Business, Management and Entrepreneurship (GCBME 2019)
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