Indonesia Conference Directory

Small and Medium Enterprises can generally grow well in rural environments because the availability of resources is very high and abundant. But if the use of resources is managed carelessly, it will decrease the quality of the environment and csuse the crisis of resources and ultimately will not be sustainable. This research was carried out as an effort to preserve and balance the environment so that human life and the business developed could continue. The approach method used is conducting an investigation of the concept of local wisdom, which forms a variable tested with a triangulation approach. The collected data is processed and analyzed using Consistent Partial Least Square (PLSc). The test results show that the variables form the structure of the concept of local wisdom significantly affect the performance of MSMEs, and have an impact on business sustainability. So it can be concluded that the findings of this study can be used as a reference to grow UMKM stone crafts towards a small sustainable craft industry.