Communication Strategy of Online Marketing for Local Products (Study Case: Leather Bag Craft Product from West Java, Indonesia through Instagram and Facebook)
Ike Junita Triwardhani, Rangga Handika, Rabiatul Adwiyah, Alhamuddin
Unisba
Abstract
Keywords: Marketing Communication, Strategy, SWOT
Topic: Communication
Link: https://ifory.id/abstract/ZbPJfBrFwX3x
Conference: Social and Humaniora Research Symposium (SoRes 2019)
Plain Format | Corresponding Author (Ike Junita Triwardhani)
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