Indonesia Conference Directory

In the Middle Ages, food presentations were more important then how the food taste. And in this digital era, since the past few years that kind of concept revert in such an unexpected way—through food sharing on Instagram. The activity of sharing food to Instagram has become a worldwide phenomenon, including in Indonesia. This activity often referred as -foodstagram-. The popularity of -foodstagram- cannot be separated from how the food presented, because the main purpose of -foodstagram- were trying to tease and arousing the appetite of anyone who sees it. This study become important in nowadays society. Through the virtual ethnography this study try to understand the aesthetics of -foodstagram- as a cultural artifact by some Indonesia -foodstagramer-.