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Background: This study aims at investigating entrepreneurship orientation among the Central Java-s food small and medium enterprises (SMEs) and its impact on their marketing performance, the method of their business towards the preservation of environment and sustainability through eco-innovation. This study also employed eco-innovation and Information and Communication Technology (ICT) learning adoption capability. The respondents of this study were withdrawn purposively from food industries located in Central Java. The software of SEM version 23 (Structural Equation Modelling) was utilized to test the hypotheses. The findings revealed that all the hypotheses namely entrepreneurship orientation, eco-innovation and ICT learning adoption capability have significant impact on marketing performance. The location of the study was in Surakarta, Salatiga, Semarang and Kudus. The time frame of the study was between January 2019 to July 2019. Aims: This study aims at revealing that the practices of entrepreneurship orientation towards sustainable business and environment friendly in the form of eco-innovation, together with ICT adoption learning have significant impact in boosting their marketing performance. Materials and Methods: this study made possible by withdrawing of 190 food SMEs as the respondents of the study, in Central Java by utilizing Structural Equation Modelling (SEM) version 23. Results: This study reveals that the practices of entrepreneurship orientation towards sustainable business and environment friendly in the form of eco-innovation, together with ICT adoption learning have significant impact in boosting their marketing performance. Conclusion: The entrepreneurship orientation towards sustainable and eco-innovation has promoted and enhanced the respondents- marketing performance. Acknowledgment: the authors would like to thank to DPRM Kemenristek Dikti for giving the sponsorship of this study.