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Motivation and Creative Performance, Moderating Effect of Creative Self Efficacy and Importance of Reward in News TV Stations
Eva Julianti & Mohammad Mustaqim

Faculty of Economics and Business University of Indonesia


Creativity has been a discussion as creative performance being one of the most important matters in creative industry. Companies tries to improve their creativity as it is a necessity especially for those who enggaged in this industry. Despite the pro cons of reward effectiveness, many companies put reward as their tools to enhanced their employees performance. This study focused on the influence of both instrinsic and extrinsic motivation on the creative performance of news television company employees. Creative self efficacy and reward importance placed as the moderating variable of extrinsic motivation or rewards. Result found that these two variables positively moderated the influence of reward for creative performance, meanwhile intrinsic motivation highly influence individual creative performance. This analysis enriches previous research which conclude that the moderation of creative self efficacy only occurs on employees who have high creative self efficacy ( Malik et al., 2015). The study was conducted on 202 employees of 7 news television companies in Indonesia who worked not just a journalist, but also supporting role such as business operation and business strategic.

Keywords: rewards; creative performance; intrinsic motivation; creative self efficacy; news television

Topic: Organizational Behavior, Leadership and Human Resources Management


Conference: The 4th Global Conference on Business, Management and Entrepreneurship (GCBME 2019)

Plain Format | Corresponding Author (Eva Julianti)

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