The Role of Interior Design Elements in Attracting Consumer K-pop Lovers at Mujigae Restaurant in Bandung Mahendra Nur Hadiansyah*, Wiwit Widya Rahmawati, Mia Nadiah Sari
Bachelor Program of Interior Design, Telkom University. Jalan Telekomunikasi No.1, Terusan Buah Batu, Kabupaten Bandung. *mahendrainterior[at]telkomuniversity.ac.id
Abstract
The existence of Korean culture has been recognized by Indonesian people including Bandung, makes the restaurant owners compete each other to win the hearts of the consumers who like korean food. Korean restaurant in Bandung not only over the signature dishes from Korea, but the interior also give chance to feel the different environtment and attract the consumers. Mujigae is one of the Korean restaurant carrying modern culture that called Halyu wave including Korean pop or known with K-pop. This study has a purpose to analyze how the achievement and implementation of K-pop themed in interior design with the modern style. Descriptive qualitative through observation is the method that used in this study and validated by Discussion forum group. In an effort to achieve Korean atmosphere, this restaurant not only use the fame of K-pop artists but also implements the characteristics of K-pop that are vibrant, cheerful, colorful, and energetic. The Korean atmosphere is increasingly manifested through other supporting elements such as tableware used, videos and music that playing K-pop songs. The results shows the implementation of K-pop-themed in the interior are applied to several elements, such as furnitures, murals, two-dimensional decorations, lighting, and audio visual.
Keywords: K-pop, Korean, restaurant, mujigae, interior elements
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