The Effect of Fun at Work on Turnover Intention and Organizational Citizenship Behavior with Affective Commitment as a Mediating Variable on Millennial Employees in Digital Creative Industry Sheila Galih Oktariza (a), Putri Mega Desiana (b)
a) Magister of Management, Faculty of Economics and Business, Universitas Indonesia Jakarta 10430, Indonesia sheilagalih[at]gmail.com b) Department of Management, Faculty of Economics and Business, Universitas Indonesia Depok 16424, Indonesia putri.mega71[at]ui.ac.id
Abstract
Indonesia will experience a demographic bonus in the period between 2020-2030 that will only occur once in the history of a nations journey. At that time, the age of the labor force reached around 70 percent. The millennial generation is the major productive age population in this era. The millennial generation, who has extreme fun and social values, makes organizations consider to introduce fun at work to retain employees. The phenomenon of war for talent makes the need to reduce employee turnover intention increasingly important. This study also focuses on organizational citizenship behavior (OCB), which contribute to organizational effectiveness. This study examines and explains how fun at work could influence turnover intention and OCB with affective commitment as a mediating variable. This study was conducted on 316 millennial employees in the digital creative industry. The respondents completed a questionnaire to assess elements of fun at work, turnover intention, OCB, and affective commitment. Structural Equation Modeling (SEM) analysis method is used to show the causal relationships between these variables. We found that fun at work was negatively and directly related to turnover intention and positively and directly related to OCB. In addition, having fun at work are also more likely to increase millennials- affective commitment in organizations, and consequently, bring a more significant impact on reducing turnover intention and increasing OCB. This study provides evidence that implementing fun at work can help organizations manage millennial employee turnover rates. Creating a fun and comfortable work environment can also encourage them to give their best performance through OCB. To the best of our knowledge, research that explores the impact of fun at work in the digital creative industry is still very limited. Currently the industry is making a significant contribution to the national economy and millennial generation plays an important role in it.
Keywords: Affective Commitment; Fun at Work; Millennial Generation; Organizational Citizenship Behavior; Turnover Intention
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