AYOKEDEA AND UMKMGOOL WEBSITE: ACCELERATION SOLUTIONS DEVELOPMENT OF SMES AND COMMUNITIES IN THE VILLAGE Jajat Sudrajata, Meiryanib, Nugroho Juli Setiadic
a BINUS Entrepreneurship Center, Management Departement,BINUS Business School Undergraduate Program, Bina Nusantara University, Jakarta, Indonesia 11480 jsudrajat[at]binus.edu b Accounting Department, Faculty of Economics and Communication, Bina Nusantara University, Jakarta, Indonesia 11480 meiryani[at]binus.edu c BINUS Business School Undergraduate Program, Management Departement, Bina Nusantara University, Jakarta, Indonesia 11480 nugroho.setiadi[at]binus.edu
ABSTRACT The Tridharma Perguruan Tinggi program through the collaboration of lecturers from various departments and students in the Community Service Program, through the media information website Ayokedesa The purpose of the long-term Community Service Program implementation in this program is to produce a partnership model. This strategy is carried out to build partnerships with related parties that can increase success in the Small and Medium Enterprises sector as well as communities in the Campakamulya and Pasirmulya Banjaran Villages of Bandung and the Thousand Islands of DKI Jakarta, by implementing strategies through online marketing of products through the UMKMGool website. This Online Marketing Partnership application aims to accelerate business development in the village so as to increase sales. The method to be used is the fact finding method, in addition to collecting data in the literature, also conducting interviews with MSMEs and the community and business process surveys to collect supporting data. The output of this service is the Online Marketing Partnership Application in the form of the UMKMGool website and the ayokedesa information media website, as a means of business idea media, entrepreneurial spirit, business concepts. In addition, through the development of the ayokedesa website, optimizing the implementation of higher education Tridharma namely Teaching, Research and Community Service can help accelerate the development of prosperous villages.
Keywords: Keywords: community and community development, online marketing, community, prosperous village