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This study aims to describe dendang saluang as one of the strategies to develop character of early childhood in Kawasan Saribu Rumah Gadang, Solok Selatan. This type of research is qualitative with an ethnographic approach. Analysis of the data used is the Spradley model. The research data was obtained by observation, documentation and interviews. Based on the results of the data analysis, dendang saluang is traditional sound art by parents and teacher when their child going to sleep or when the child is playing. There are two types of dendang saluang are dendang saluang with standard lyrics and singing with free lyrics. Character values that exist in dendang Saluang include religious, Honesty, Discipline, Tolerance, Confidence, mutual cooperation, Respect and courtesy, Responsibility, Hard Work, Leadership and justice, Creative, humble, dan caring for the environment.