Indonesia Conference Directory


<< Back

An Assessment of Customer Satisfsction Using SERVQUAL Model in Melaka Halal Hotel
Wong Pit Yin, Nurulizwa Rashid, Norain Ismail, Mohd Shamsuri Md Saad, Mohd Fauzi Kamarudin

a) Universiti Teknikal Malaysia Melaka
b) Center for Languanges and Human Development


Abstract

Abstract: The service quality in Halal hotel sector is a key determination toward successful market. The current trend of enhancing good quality management in Halal hotel affect the goal of competitive advantage between Halal hotel. The conceptual model of service quality is needed to understand the provenance of service quality and potential gaps in quality. The study aims to help the Halal hotel to measure the service quality by using the SERVQUAL model. The study consists of five independents variables which are tangible, empathy, reliability, assurance and responsiveness while the dependent variable is customer satisfaction. The survey data was collected from 150 respondents were analysed using Statistical Package from the Social Science (SPSS 23.0). This research uses the cluster sampling technique as probability sampling. The findings of this research contribute to the Syariah compliance hoteliers as well as the government over Malaysia tourism industry.

Keywords: Halal hotel, SERVQUAL model, customer satisfaction

Topic: Marketing

Link: https://ifory.id/abstract/azep6YTjk7Df

Conference: The 3rd International Seminar of Contemporary Research on Business and Management (ISCRBM 2019)

Plain Format | Corresponding Author (WONG PIT YIN)

Featured Events

<< Swipe >>
<< Swipe >>

Embed Logo

If your conference is listed in our system, please put our logo somewhere in your website. Simply copy-paste the HTML code below to your website (ask your web admin):

<a target="_blank" href="https://ifory.id"><img src="https://ifory.id/ifory.png" title="Ifory - Indonesia Conference Directory" width="150" height="" border="0"></a>

Site Stats