Indonesia Conference Directory

Despite the increased growth of e-commerce in Indonesia, the adoption rate of mobile banking is quite modest. Past studies on intention to adopt mobile banking tend to focus on only one bank provider. To fill this research gap, the purpose of this study is to examine Indonesians- intention to adopt mobile banking by using theories of planned behavior (TPB) across four major bank providers. The methodology of the research was quantitative and data was collected through an online questionnaire of 403 Indonesians. Multiple regression method was implemented to analyze data. Findings of this study showed that attitude and perceived behavioral control significantly influence Indonesians- intention to adopt mobile banking whilst subjective norm did not significantly influence their intention to adopt mobile banking. The outcomes of this study would be beneficial for bank management to conceive strategies and policies regarding mobile banking in Indonesia.