Indonesia Conference Directory

The city mascot as one of the supporting elements in the effort to improve the image of cities in Indonesia still leaves a lot of land for research. The research on the visual mascot of the city of Cimahi departs from a search effort on the mascot of the city in Indonesia as a complement to the research that has been done. The existence of the Cimahi city mascot itself can be said to be the pioneer of city mascot in Indonesia, which started from the idea of the first mayor of the city of Cimahi in 2009, Itoc Tochija during the second period of his reign. The idea was then only realized visually in 2013 during the mayor Atty Suharti Tochija. The Cimahi city mascot named Chima has a unique visual in an effort to position Cimahi as an autonomous city and promotion of the 3C (Cimahi Creative Cyber City) program. The Chima embodiment process is a long process carried out by the Cimahi City Investment Office as the executor of the task. This cultural phenomenon can be analyzed with the Semiotic scientific approach. Semiotics is the science of signs that presupposes a series of assumptions and concepts that enable us to analyze symbolic systems in a systematic way. According to CS. Peirce, the science of semiotics is based on logic that studies how people reason, and reasoning is done through signs. These signs according to Peirce allow us to think, relate to others and give meaning. This research will reveal the relationship between the symbolic form of the mascot and the implied meaning and the results of peoples perceptions so that they can be used as a basis for better manifestation of similar works.