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ISLAMIC TOURISM: THE CHARACTERISTICS, CONCEPT AND PRINCIPLES
Dr. Amini Amir Abdullah, Dr. Mohd Daud Awang, Dr. Norsazali Abdullah

Department of Government and Civilization Studies
Faculty of Human Ecology,
Universiti Putra Malaysia


Abstract

The Islamic economic sector has grown rapidly in Malaysia and in the world including culinary, Islamic finance, Islamic takaful (insurance and mortgage) industries, fashion, cosmetics, pharmaceuticals, entertainment, and tourism. Islamic tourism is seen as a new way of developing the tourism industry in Malaysia as well as in line with ethics, culture and Islamic values. Islamic tourism is not defined as a visit to the mosque alone, but the visit is closely related to nature, culture, or creativity that integrates with Islamic values. Currently, the concept of adherence to Islam (which has been called as Shariah-compliant) has become a trend in the global economy, from food and beverage products, to lifestyle and finances. As a new lifestyle trend, many countries are beginning to introduce tourism products related to halal concept or Islamic orientation. Even countries like Korea, Japan, Australia, Thailand, New Zealand, and so on that are not Muslim-majority countries have helped in developing Islamic tourism prospects and products. The term Islamic tourism still has no clear boundaries and still uses various terms such as Halal Tourism, Halal Friendly Travel Destinations, Halal Travel, Islamic Travel Destinations, Halal Lifestyle and more. Even in Malaysia, the concept of Islamic tourism is also unclear. According to some Islamic tourism experts, tourism is a complementary product and does not eliminate the type of conventional tourism. As a new way of developing Islamic tourism in Malaysia itself, defending Islamic culture and values, efforts should be made to enhance Islamic tourism without eliminating the uniqueness and authenticity of Islamic culture and tradition. Islamic tourism is not only related to religious values but also must be in line with every way of life that is not contrary to Islam. The potential and prospects of Islamic tourism in Malaysia are still not maximized, whereas if we work more seriously, the potential of Islamic tourism in Malaysia is huge. Not many companies and agencies organize halal tourism packages because they think it is not a necessity and a profit while the actual fact is the opposite. Many companies are more focused on routine Islamic tourism such as Umrah and Hajj.

Keywords: ISLAMIC TOURISM, CHARACTERISTICS, CONCEPTS, PRINCIPLES

Topic: Halal Lifestyle, Fashion, Travel and Tourism

Link: https://ifory.id/abstract/bh3VyzWfYaDd

Conference: International Conference on Islam, Economy, And Halal Industry (ICIEHI 2019)

Plain Format | Corresponding Author (Amini Amir Abdullah)

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