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Intertextuality in education brochure
Chairunnissa (a), Zainuddin (b), Anni Holila Pulungan (c)

Postgraduate School State University of Medan


Abstract

This research deals with intertextuality in opinion articles on brochure education. Brochure education as an object in the research. The researcher focused on education advertisement in brochure. The preliminary data in this present is brochure advertisement of education. The preliminary data as their literature reference to gain target audience interest as the basic and most used context relevancy literatures. Its objectives are to discover types and functions of intertextuality the articles. The results of the reserch reveal there are three major types and two major functions of intertextuality in the articles. The type dominantly applied is indirect quotation and the function dominanty applied is to provide things in detail. The social practice found in the articles is that the intertextuality is functioned to create an image that the articles possess a level of academic text. This study shows briefly three major types of intertextuality which possibly emerge in Indonesian texts. Those are transtextuality, metatextuality, and Quasitextuality.

Keywords: Intertextuality, Brochure Education, Discourse

Topic: Social,Language and Cultural Education

Link: https://ifory.id/abstract/bujAaKJYEyXB

Conference: The 4th Annual International Seminar on Transformative Education and Educational Leadership (AISTEEL 2019)

Plain Format | Corresponding Author (chairunnissa chairunnissa)

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