Consumer-Brand Relationship (CBR) of Courier Service Users: The Role of Brand Experience as Antecedents of CBR
Ali Mohamad Rezza (a*), Ratih Hurriyati (b*), Disman (c*), Lili A Wibowo (d*)
a) Sekolah Pasca Sarjana, Universitas Pendidikan Indonesia
Jl. Dr. Setiabudhi No. 229 Bandung 40154 Jawa Barat - Indonesia
b) Sekolah Pasca Sarjana, Universitas Pendidikan Indonesia
Jl. Dr. Setiabudhi No. 229 Bandung 40154 Jawa Barat - Indonesia
c) Sekolah Pasca Sarjana, Universitas Pendidikan Indonesia
Jl. Dr. Setiabudhi No. 229 Bandung 40154 Jawa Barat - Indonesia
d) Sekolah Pasca Sarjana, Universitas Pendidikan Indonesia
Jl. Dr. Setiabudhi No. 229 Bandung 40154 Jawa Barat - Indonesia
Abstract
Keywords: Consumer-brand Relationship; Brand Experience; Courier Service;
Topic: Marketing Management
Link: https://ifory.id/abstract/cG9Qev3dDb8N
Conference: The 4th Global Conference on Business, Management and Entrepreneurship (GCBME 2019)
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