Indonesia Conference Directory

<< Back

Social Media Exposure: Effects on Barbershop Performance in Indonesia
Nizar Alam Hamdani; Galih Abdul Fatah Maulani

Universitas Garut


The industrial revolution era 4.0 requires business entities to use information and communication technology, particularly for marketing purposes. The present study examines the effect of social media use on barbershop business performance. The respondents are 43 owners of barbershops in Garut, Indonesia. Data processing was carried out using PLS-SEM analysis. It is revealed that the use of social media has a significant positive effect on barbershop business performance. Barbershop exposure in social media is one of the factors lined with increased sales.

Keywords: Information and Communication Technology; Social Media Exposure; Barbershop Business Performance

Topic: Strategic Management, Entrepreneurship and Contemporary Issues


Conference: The 4th Global Conference on Business, Management and Entrepreneurship (GCBME 2019)

Plain Format | Corresponding Author (Nizar Alam Hamdani)

Featured Events

<< Swipe >>
<< Swipe >>

Embed Logo

If your conference is listed in our system, please put our logo somewhere in your website. Simply copy-paste the HTML code below to your website (ask your web admin):

<a target="_blank" href=""><img src="" title="Ifory - Indonesia Conference Directory" width="150" height="" border="0"></a>

Site Stats