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The Millennilas and The SDGs 2030 at Higher Education Institution in Indonesia: Why Should Graduate Students at Telkom University Care About It?
1) Ratna Lindawaty Lubis; 2) Andi Ahmad Irfa

Faculty of Economics and Business
Telkom University
INDONESIA


Abstract

Millennials, or people born between 1981 and 1996, make up the largest portion of the world population and have different traits than other generational cohorts. In 2015, PEW Research Center findings showed that 34% of millenials do not identify with a religion. Millennials believe in human rights more than religion. In connecting with spirituality, they believe in the concept that all human beings are equal. They feel a deep sense of connection in helping each other regardless of gender, race, religion, or political affiliation. They want to defend their future and the planet, which is leading them to choose firms that embrace sustainability. Natural-product consumerism and anything that connects them with nature appeals them. With increased attention being paid to the role of millennials during a time of critical change in Indonesia, this research emphasizes the importance of student specific action and understanding on the implementation of 2030 Agenda for Sustainable Development Goals (SDGs 2030) through their learning activities at Telkom University Indonesia, focusing on ecopreneurship and sociopreneurship courses. The ecopreneurship and sociopreneurship concept provides the millennials with ideas, actions and starting points towards a sustainable world. This research is aimed to illustrate the graduate students- perceptions of how the SDGs 2030 create an initiative to view and assess the potential of resources and opportunities with the target of bringing for-profit ventures into existence through their environmental and social lenses.

Keywords: ecopreneurship, sociopreneurship, millennials, sustainable development goals 2030, graduate students

Topic: Entrepreneurship

Link: https://ifory.id/abstract/cUp3Gutbz2ZF

Conference: The 3rd International Seminar of Contemporary Research on Business and Management (ISCRBM 2019)

Plain Format | Corresponding Author (Ratna Lindawati Lubis)

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