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SOCIAL RETURN ON INVESTMENT (SROI) FOR CIVIL SOCIETY ORGANIZATION (CSO) IN INDONESIA A CASE STUDY OF RUMAH DONGENG PELANGI
Diatrhi Windrasari Hastono, Martdian Ratnasari S.E,., MSc.

Sekolah Tinggi Manajemen PPM, Jakarta, Indonesia diatrhiwhastono[at]gmail.com
Sekolah Tinggi Manajemen PPM, Jakarta, Indonesia, martdianratnasari[at]gmail.com


Abstract

PURPOSE AND BACKGROUND As the rising on the number of civil society organization (CSO) every year in Indonesia, the need to fulfill the financial resources is crucial and important. The CSO usually divided their financial capital into two usage, donation or event budget and operational cost (Rumah Dongeng Pelangi, 2019). To fulfill both, most of CSO have two sources of financial capital, internal and external sources. The existence of Social Return on Investment is crucial to be the indicator to justify the usage of the donation received from the donors. The SROI could be used to help the CSO to predict the social value will be created by the program they designed, also to help the donors to know the social value they are expecting when they donate their fund. However, the knowledge regarding the SROI concept in Indonesia generally, and the CSO specifically is still low. Many of the CSO still used faith-based relationship and undefined standard of value added (Rumah Dongeng Pelangi, 2019). The paper evaluates the social return on investment for an Indonesian CSO focusing itself on the early child education through storytelling method, Rumah Dongeng Pelangi (RDP), operates in Jabodetabek. In this particular paper, the programs will be observed and evaluate are the annual and continuous programs that have been continuing for more than 3 years in a row. Those programs are Ramadhan Bucket List, Christmas Bucket List, Satu Kakak Satu Adik (One Brother One Sister), and Panggung Boneka untuk 1000 Anak Indonesia (Puppet Stage for 1000 Indonesian Children). METHODELOGY This research was carried out by reference to methods, principles, and guidelines of SROI measurement promoted by The SROI Network UK (Social Value International). The evaluation takes place on August to September 2019 by evaluating the data within the last three years. The information needed was gathered by doing in-depth interviews to the key stakeholders for each evaluated programs. RESULTS The key finding of this research is that the SROI of four annual programs of Rumah Dongeng Pelangi is 3.95 This result shown that for every one rupiah donated through Rumah Dongeng Pelangi, the social impact given could be monetized as Rp3,95. The stakeholders for some programs are mainly similar like Ramadhan Bucket List, Christmas Bucket List and Satu Kakak Satu Adik (One Brother One Sister) since all these programs are focusing on the charity for foster children. The most difference stakeholders are Panggung Boneka untuk 1000 Anak Indonesia (Puppet Stage for 1000 Indonesian Children) program, because this program was design to give teaching session for low-budgetted early child schools. Both Satu Kakak Satu Adik (One Brother One Sister) and Panggung Boneka untuk 1000 Anak Indonesia (Puppet Stage for 1000 Indonesian Children) have the longest impact duration which is 5 years. The impact duration for other programs are 3 years. The impact of Satu Kakak Satu Adik (One Brother O

Keywords: Social Return on Investment, CSO

Topic: Suistainable Business Development

Link: https://ifory.id/abstract/crbtTqHp6yKv

Conference: The 3rd Asia Pacific Management Research Conference (APMRC 2019)

Plain Format | Corresponding Author (Diatrhi Windrasari Hastono)

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