Understanding the Trend of Marketing Communication Research: A Co-citation Bibliometric Analysis
Alila Pramiyanti, Ira Dwi Mayangsari
Telkom University
Abstract
Keywords: bibliometric, co-citation, marketing communication, research trend
Topic: Marketing Management
Link: https://ifory.id/abstract/creym9Cx7aPz
Conference: The 4th Global Conference on Business, Management and Entrepreneurship (GCBME 2019)
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