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Analysis of Factors that Affect Intention To Use on E-Learning Users Using Technology Acceptance Model (TAM) Approach
Dila Fitriza Rulevy (a), Ayu Aprilianti (b)

(a,b) University of Indonesia


New form of learning that combines technology have increased in recent years and are projected to increase more in the coming years. This new learning trend has been described as an e-learning revolution. Some recent research shows that most e-learning programs show a higher failure rate compared to traditional learning methods. However, some researches proved that most e-learning programs showed a higher failure rate compared to traditional learning methods. Technology addiction and its availability in the modern world, and the economic potential for organizations, make it important to understand the factors that might lead to increase e-learning adoption in the organizational context. This study will see the intention of employees to use e-learning, by extending Technological Acceptance Model (TAM) using some other related factors, such as goal orientation learning, management support, computer self efficacy, and enjoyment. This study was conducted on 213 respondents in a company that owns e-learning using a questionnaire. Data obtained were analyzed using Structural Equation Modeling (SEM) using AMOS software. The results show that of the four variables, goal orientation learning, and enjoyment have a significant positive effect on perceived ease of use and perceived usefulness, which acts as mediation towards the intention to use in the Technological Acceptance Model (TAM). In addition, an additional variable, which is satisfaction, proved a significant positive effect to intention to use.

Keywords: digital transformation, e-learning, user perspective, technology acceptance model, learning goal orientation, management support, computer self efficacy, enjoyment, satisfaction, and intention

Topic: Organizational Behavior, Leadership and Human Resources Management


Conference: The 4th Global Conference on Business, Management and Entrepreneurship (GCBME 2019)

Plain Format | Corresponding Author (Dila Fitriza Rulevy)

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