BIG DATA ANALYTICS OF ABANDONED ONLINE TRANSACTION IN GARUDA INDONESIA WEBSITE
Muhammad Al Qodri, Adrian Achyar
Universitas Indonesia
Abstract
Keywords: airline website, abandoned transaction, online booking, retargeting strategy, online payment
Topic: Marketing Management
Link: https://ifory.id/abstract/dJhcup6v9jUZ
Conference: The 4th Global Conference on Business, Management and Entrepreneurship (GCBME 2019)
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