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Virtual reality (VR) is an emerging technology which has been widely used by many sectors such as education and entertainment. Online shopping or E-commerce platforms are one of the potential sectors to adopt virtual reality to convince more to shoppers to purchase online. However, there is a lacking in research and framework to explain how e-commerce can adopt virtual reality based on competitive analyses in related area. This research develops a conceptual framework to predict virtual reality adoption on E-Commerce platform using Porter Five Forces and Technology Acceptance Model. This paper is the initial phase of the research and literature review has been conducted. Research problem and objectives have been identified as well as conceptual framework and hypotheses have been developed. Research methodology has been constructed and conclusion which includes contribution and limitations are presented in this research.