The Role of Online Community In Maintaining Brand Image
Dini Salmiyah Fithrah Ali, Itca Istia Wahyuni
School of Communication and Business
Telkom University
Bandung, West Java
Abstract
Keywords: Keywords: biketoworkbandung, brand image, online community; marketing communication; role,
Topic: Marketing Management
Link: https://ifory.id/abstract/dbNV3FLXe8KP
Conference: The 4th Global Conference on Business, Management and Entrepreneurship (GCBME 2019)
Plain Format | Corresponding Author (Dini Salmiyah Fithrah Ali)
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