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The purpose of this study was to determine MNC Groups strategy in developing MNC Groups content marketing on media sites sharing videos through the YouTube Channel. This study uses the theory of marketing communication and new media with a qualitative descriptive research approach. In addition to conducting observations and literature studies, researchers also conducted interviews with MNC Group, namely in Jakarta. The results of this study indicate that the MNC group uses the Youtube Channel business strategy in the era of media convergence to get the attention and interest of the public about the program at the MNC.