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This study focuses on the Seven Dream Syariah Hotel in Jember which is engaged in hotel services. The Seven Dream Syariah Jember Hotel wants to increase sales which are still volatile and experience a significant decline in 2018. In addition to the problem of sales decline, the Seven Dream Syariah Jember Hotel does not yet have the right marketing strategy and can be a guideline and strategy in conducting its business. The author does research in the form of marketing strategies that can be done by the Seven Dream Syariah Hotel in Jember in increasing sales in the 2020-2022 period. The marketing strategy compilation also includes determining the target market, positioning, and creating a marketing program (7P) that can be carried out by the Seven Dream Syariah Hotel in Jember. The initial step taken to establish a marketing strategy is to look at the external environmental conditions in the micro industry of hospitality services, to see the extent to which issues and phenomena that occur affect the development of the hospitality service industry. Analyzing consumer behavior with consumer decision making process and awareness. Analyzing the existing marketing strategy and the existing brand image of the company and competitors. The results of the analysis of the external environment and awareness are used to determine marketing objectives as a reference in preparing marketing strategies. Point of difference and point of parity are obtained from the analysis of consumer decision making processes and existing marketing strategies from both companies and competitors. Brand image (decision) is obtained from the analysis of brand awareness from the side of consumers, companies and competitors, so that marketing strategies and marketing programs will be obtained. Marketing Objectives of the Seven Dream Syariah Jember Hotel include increasing brand awareness and determining the right target market. Segmenting and targeting are obtained from the analysis of the consumer decision making process and the existing marketing strategy. Positioning is obtained from the results of point of difference and point of parity analysis. In this study also includes marketing program plans (7P). The marketing program plan will explain the plan to implement the marketing mix (7P) that has been prepared, the marketing budget to carry out the specified marketing activities, and the timeline of marketing activities for the period 2020-2022.