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This study aims to determine strategies to improve consumer purchasing decisions through Product Quality, and Servicescape in the Supermarket business either partially or simultaneously. The study research method used was the quantitative method with multiple linear regression analysis. Three variables measured were Product Quality and Servicescape as an independent variable (X) and Customer Purchase Decisions as a dependent variable (Y). The object of this research was Supermarket business customers as the unit of analysis. The technique of data collection used saturated random sampling with 100 respondents of Supermarket business in Manado City, Bitung and Tomohon as a big city in North Sulawesi. The statistical analysis used classical assumption test and hypothesis testing of z, t, and F with significant level (a) 5% and calculated by Eviews program. The analytical method is descriptive verificative. The results showed both simultaneous and partial Product Quality and Servicescape significantly influence purchasing decisions. Applying the right product quality and Servicescape strategy will increase consumer interest in buying products offered at the supermarkets visited.