Indonesia Conference Directory


<< Back

CROWDWORKING, IS IT BENEFICIAL IN DESTINATION MARKETING? An empirical model in tourism destinations in central java
RATIH PRATIWI

UNIVERSITAS WAHID HASYIM, SEMARANG, INDONESIA
rara[at]unwahas.ac.id


Abstract

Introduction: this proposition provides a model for crowdworking implications in marketing tourist destinations. This research focuses on the importance of network factors, knowledge destination and innovativeness in achieving marketing performance goals, and on achieving improving the goal of sustainable competitive advantage. The suggested model contributes to social exchange theory and entrepreneurial theory in marketing strategies and sustainable tourism development. This proposition model contribute to the theory by expanding support for social exchange theory and knowledge management in the context of tourism marketing and development strategies. * Methods: This research was conducted at non-government tourism destinations in Central Java and DIY, using SEM analysis as a data analysis tool. * Results: this preposition providing better insight about the influence of crowdworking and knowledge destination beneficial impact to increase the Destination sustainable marketing on non-government tourism objects in Central Java and DIY. * Conclusions: this article does not include the stakeholder engagement factors that hopefully can improve the achievement of sustainable competitive advantage goals. Stakeholder involvement can be added for further research.

Keywords: CROWDWORKING, DESTINATION MARKETING, TOURISM

Topic: Hospitality and Tourism

Link: https://ifory.id/abstract/g2jbE8WeDC3d

Conference: The 3rd Asia Pacific Management Research Conference (APMRC 2019)

Plain Format | Corresponding Author (ratih pratiwi)

Featured Events

<< Swipe >>
<< Swipe >>

Embed Logo

If your conference is listed in our system, please put our logo somewhere in your website. Simply copy-paste the HTML code below to your website (ask your web admin):

<a target="_blank" href="https://ifory.id"><img src="https://ifory.id/ifory.png" title="Ifory - Indonesia Conference Directory" width="150" height="" border="0"></a>

Site Stats