MEMBANGUN DAYA TARIK PRODUK PRINSIPAL UNTUK MENINGKATKAN KEPUTUSAN PEMBELIAN STUDI EMPIRIS REAL ESTATE BUKIT MEDITERANIA SAMARINDA
Ferry Firdhaus & Herning Indriastuti
Magister Manajemen, UNMUL
Abstract
Keywords: atribut diferensiasi, kualitas produk, daya tarik produk dan keputusan pembelian
Topic: Manajemen Pemasaran
Link: https://ifory.id/abstract/gRF6h7emHWBJ
Conference: Forum Manajemen Indonesia 11 Samarinda (FMI 2019)
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