THE INFLUENCE OF COMMITMENTS ON COMMUNITY PARTICIPATION AT MEAT TOURISM VILLAGE TOBA SAMOSIR NORTH SUMATERA Erika Revida (a*), Badaruddin (a), Sukarman Purba (b)
(a) Faculty of Social and Political Departemen, Universitas Sumatera Utara Jl. Prof. Dr. A. Sofyan Kampus USU Medan erikarevida[at]yahoo.com (b) Educational Management Departement, Universitas Negeri Medan Jl. Willem Iskandar Psr V Medan Estate, Medan
Abstract
The general objective of this study was to analyze the influence of commitment to community participation at Meat Tourism Village Toba Samosir, North Sumatra. The particular objective is to analyze affective commitments to community participation, continuance commitment to community participation, and normative commitment to community participation at Meat tourism village Toba Samosir, North Sumatra. The sample of this research were 50 people (head of family) who live at Meat tourism village Toba Samosir, North Sumatra. Data collection techniques carried out by documentation studies, research instruments, interviews and observations. The data analysis technique used was multiple regression analysis techniques. The results of the study indicate that there was a positive and significant influence between commitments on community participation. There was a positive and significant influence between affective commitments on community participation. There was an influence of continuance commitment on community participation, and there was a positive and significant influence between normative commitment on community participation at Meat tourism village Toba Samosir, North Sumatra. The suggestions proposed in this study need to increase affective commitment through communication, information and education about the importance of comitment and community participation. It was necessary to increase continuances commitment by increasing the sense of belonging of Meat tourism village Toba Samosir North Sumatra. It was necessary to increase normative commitment by implemented reward and punishment to the community so that community participation will be increased at Meat tourism village Toba Samosir, North Sumatra.
Keywords: Commitment; Affective Commitments; Continuance Commitment; Normative Commitment; and Community Participation
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